Brand Head: Digital and Social

The Brand Head

The Brand Head is an analytical and creative thinker with experience in leading teams, a strong understanding of digital and social marketing channels, and expertise in implementing strategies aligned with marketing objectives to drive brand awareness, engagement, and revenue.

Minimum requirements

• A Degree or Diploma in Marketing, Strategic Brand Management, Corporate Communication, or a related field.
• Minimum of 5 years' experience leading social and digital marketing initiatives, preferably for a large fashion retail brand.
• Proven leadership experience managing Digital (websites, apps, emailers, eCommerce) and Social Media platforms (e.g., Facebook, TikTok, Instagram), with a passion for fashion, current trends, and creating fresh ideas.
• Advanced understanding of social and digital metrics, analytics, and reporting.
• Demonstrated experience operating at a leadership level within digital and social environments.
• Industry experience within fashion retail, broader retail, or FMCG sectors is essential.

Advantageous

• Relevant digital and/or social media certifications.
• Hands-on experience managing both paid and organic social media strategies.

Attributes and Skills

• Demonstrated strategic thinking and content management skills.
• Strong leadership and collaboration ability (must have led a team).
• Highly agile and adaptable.
• Strong analytical and problem-solving skills, with a creative eye.
• Strong budget management capability.
• Ability to manage multiple projects simultaneously while delivering strong results.
• Excellent communication skills, both written and verbal.

Key Duties

Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals.

Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution.

Lead the social team in strategic thinking across channels, calendar planning, content including reactive/topical content and reporting.

Oversee the community management of all social platforms as well as social media crisis/risk management.

Ensure that clear, concise briefs are being developed and communicated timeously to the creative team and that all work delivered is on brand/brief.

Stay current with digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team.

Analyze and report on social media platforms and identify opportunities to build content and strategies accordingly.

Monitor key performance metrics and social media analytics to measure the impact and effectiveness of your campaigns and drive continuous improvements across campaigns seasonally.

Work closely with relevant stakeholders in brand, e-commerce, and merch teams to maximize social media and digital opportunities.

Coach, guide, and mentor your team.