Brand Manager - Coricraft

Responsibilities:

• Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand & resonate with target audience. Input into the CSI strategy, delivery and management of all CSI projects.
• Digital marketing Strategy– Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
• Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Co-ordinate seasonal shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
• Content Strategy – Input & delivery on the overall content strategy from planning the content calendar by campaign followed by generating briefs for development to execution and post campaign analysis.
• Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message
• Creativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach
• Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi’s & monitor competitor activity
• Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues
• Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals

Qualifications and Experience:

• A relevant tertiary qualification
• Minimum 6 years’ relevant retail & brand experience is essential
• Have a key understanding and experience in digital marketing
• Experience in social media as a communication channel

Skills:

• Computer literate
• Good with Excel / Word / PowerPoint
• Digitally savvy
• Project Management (activations, new store openings, launches, CSI, etc.)
• Good verbal communication skills
• Good organisational &planning skills
• Commercial awareness
• Able to work independently & show initiative
• Adaptability
• Good team working skills
• Great written communication skills
• Good numerical & analytical skills
• A passion for retail & the fashion environment
• The ability to multi-task in a fast-paced environment - work on multiple projects simultaneously.
• The ability to work independently
• The ability to take initiative
• A high level of attention to detail

Behaviours:

• Forms, develops and leads a group of individuals toward the achievement of a common team objective
• Applies market and business insights in order to drive organisational objectives
• Conveys information and communicates ideas in a clear, concise and impactful manner
• Creates an environment that fosters and nurtures a culture of creativity which drives success
• Understands and applies financial concepts and principles to make informed financial decisions
• Interprets and simplifies complex and contradictory information when resolving organisational problems
• Understands and navigates dynamics created by processes, systems, and people
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity

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