Job Description
Job Description
The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.
Requirements
- Relevant Tertiary Qualification
- A Marketing Degree or Diploma would count in your favour
- 5+ years Experience as a Brand/Marketing Manager
- Leadership & Management skills – proven track record managing direct reports
Skills
- Excellent planning and organisational skills
- Excellent written & verbal communication skills
- Computer literate, with strong digital proficiency in Microsoft Office, AI tools/applications, social media platforms & analytics tools
- Strong focus on AI adoption and leveraging technology-driven solutions to enhance operational effectiveness.
- Ability to work with speed, agility, and adaptability in a fast-paced environment
Behaviours
- Being Resilient - rebounding from setbacks and adversity when facing difficult situations.
- Building Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
- Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Drives Engagement - inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Organisational Savvy - understands and navigates dynamics created by processes, systems, and people
- Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
- Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Responsibilities
- Provide strategic input into our marketing strategy, introducing newness, creativity & innovation into our brand plans
- Plan & execute all brand campaigns, informed by our 52-week business calendar & working with cross-functional teams and internal & external stakeholders
- Identify, manage & drive brand exposure & engagement across all appropriate channels instore & online, timeously & within budget
- Manage & analyse customer & competitor research & deliver actionable insights that drive growth
- Co-create & report on all KPI’s, improving performance delivery & efficiencies
- Maintain & develop the brand image across all channels
- Manage all aspects of the annual budget
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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