Marketer - Trade Marketer.Commercial Operations SA

Education

• Post matric qualification in marketing communications or similar relevant qualification
• Project planning diploma, or similar qualification or proven experience

Experience

• At least 3 years of Industry experience
• Experience in the execution of marketing and promotions
• Experience in Project management
• Experience of Informal Markets
• Market Insight

Skills

• Procedures and processes
• Products and Services
• Systems training
• Computer training
• Project management
• Marketing - Proficiency in BTL marketing, event coordination, and media planning.

Operational Coordination & Marketing Execution

• Implement sales and service campaigns across all segments, ensuring alignment with brand trade marketing strategies.
• Plan and execute regional marketing activities that drive product sell-through.
• Manage regional event coordination, sponsorship activations, and mall promotions to enhance brand presence.
• Oversee the execution of Below-the-Line (BTL) marketing projects, ensuring compliance with brand and regional strategies.
• Coordinate the production and distribution of Point-of-Sale (POS) materials, ensuring proper use within trade channels. Ensure alignment to Merchandising guidelines provided by Channel Marketing.
• Collaborate with external suppliers to facilitate the timely delivery of marketing elements.
• Ensure seamless communication and implementation of trade marketing action plans across all regions.
• Provide feedback on regional promotions and incentive programs to drive business improvements.

Trade & Channel Marketing Execution

• Manage the OEM (Original Equipment Manufacturer) model and relationships at Head Office level.
• Ensure proper product distribution and trade-level engagement.
• Implement and monitor MTN and OEM incentive programs within the trade environment.
• Work closely with the regional sales and marketing teams to identify innovative ways to enhance consumer channel performance.

Relationship Management & Stakeholder Engagement

• Build and maintain relationships with key stakeholders, including suppliers, stores, shopping malls, and community leaders.
• Maintain relationship and alignment with Brand & Marketing team on proposition, brand and retail positioning / messaging.
• Act as the primary liaison for regional trade marketing activities, ensuring alignment with BRID (Branded Retail, Indirect & Digital) strategies.
• Maintain continuous communication with sales teams to support marketing activations and retail-level execution.
• Address and resolve trade marketing-related queries in a timely manner.

Budget Management & Cost Optimization

• Contribute to forecasting and budgeting for the trade marketing function.
• Optimize trade marketing spend, ensuring all expenditures are within the allocated budget. Identify areas for cost savings and explore opportunities to maximize marketing ROI.
• Seek opportunities to generate additional revenue through optimized trade marketing strategies.

Performance Monitoring & Reporting

• Generate weekly and monthly performance reports on promotions, incentives, and trade activations.
• Track and analyze marketing campaign effectiveness, providing insights to improve execution.
• Maintain a dashboard of key marketing KPIs, including customer acquisition, brand visibility, and trade marketing impact.

Customer Satisfaction & Service Excellence

• Ensure service delivery is aligned with local market segment needs.
• Gather and integrate customer insights to refine trade marketing activations.
• Develop contingency plans to enhance customer experience and mitigate service issues.
• Continuously improve trade marketing processes to better meet customer expectations.

Governance, Policies and Procedures

• Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned.
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, cost and productivity.

People and Culture

• Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors
• Manage own performance and identify training needs.
• Enable and model healthy employee relations and collaborative teamwork.
• Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management.
• Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees' behaviour.