Marketing Manager: Corporate

The Marketing Manager II is responsible for leading the development and execution of strategic marketing initiatives across multiple brands or business units. This role manages a team of marketers, drives cross-functional collaboration, and oversees campaign performance. The Marketing Manager II ensures brand relevance through cultural insight and data-driven decision-making.

Qualification and Experience

• Bachelor’s degree in Marketing, Communications, or related field. MBA or postgraduate qualification is advantageous
• Experience: Minimum 8 years of experience in marketing, including at least 3 years in a managerial role leading a team

Skills

• Additional: Proven experience in brand management, campaign execution, and team leadership
• Strong understanding of youth culture and consumer behaviour
• Proficiency in digital marketing, social media, and performance analytics
• No mandatory certifications; professional memberships are beneficial

Behaviours

• Consumer-obsessed — deeply understands the aspirational yet budget-conscious SA family shopper
• Energetic and fast-moving — thrives in the pace of retail, where seasons and promotions don't wait
• People-first leader — invests in their team, leads with empathy and brings out the best in individuals
• Collaborative — works cross-functionally with buying, merchandise, e-commerce and store operations
• Creative with commercial discipline — brings fresh ideas anchored in sales and brand outcomes
• Inclusive mindset — appreciates the diversity of Exact's customer base & team across income levels, cultures and geographies
• Resilient and solution-oriented — adapts quickly and steadies the team under pressure

Initiate and drive Group-wide marketing opportunities

• Create market visibility to drive TFG brand leadership
• Create opportunities for collaborative campaigns across group brands

Group Marketing

• Own Integrated Marketing Calendar
• Oversee internal production and project management platforms

Corporate brand and CI

• Assist with monitoring and updating of the TFG CI usage
• Ensure TFG social media in all channels reflects the brand personality
• Assessing, Analysing & implementing corporate Sponsorships

Group Social Media & Websites

• Manage the corporate sites: TFG Limited & Careers
• Own TFG brand social pages
• Seasonal imagery and video updates management

Internal communication

Set and enforce standard, tone and content:

• Oversee Internal communication platforms in terms of marketing content and CI application
• Drive all internal group comms

Employee brand

• Partner with TFG Recruitment to ensure TFG is well marketed to students and potential employees

Group Client responsibility/liaison

• Manage relationships with key stakeholders across the group, ensuring campaigns, events and communications are successful.