Sales Representative

Purpose of the Job:
As a Sales Representative for Redstar Wholesale Catering Services, you will play a pivotal role in driving our sales growth in the hospitality and catering sectors, including hotels, restaurants, cafes, catering companies, lodges, and guesthouses across the Cape Town CBD and Atlantic Seaboard areas. Your responsibilities will center around prospecting, relationship management, and revenue generation through consultative selling of our outstanding food and beverage products. We are seeking an individual who not only meets sales targets but also prioritizes customer satisfaction, thereby contributing to our overall growth strategy. This position focuses on managing and expanding sales within the dynamic Cape Town CBD and Atlantic Seaboard, and candidates who reside in or have familiarity with these territories will hold a distinct advantage, as this local knowledge enhances relationship building and territory management. Our group values diversity and is committed to fostering an inclusive workplace where every individual’s talents, perspectives, backgrounds, and abilities are celebrated.

Job Objectives:
Sales & Business Development Identify, target, and acquire new business accounts within the hospitality and catering sectors to build a robust sales pipeline. Maintain and nurture existing customer accounts by understanding their needs and delivering tailored product solutions. Promote new products, bulk deals, and special promotions that add value to our customers. Develop and implement a strategic sales plan aimed at achieving and exceeding monthly and annual sales and gross margin targets. Maintain regular engagement through call cycles, balancing account management, new business development, and follow-ups to maximize opportunities within your territory. Customer Relationship Management Forge and sustain strong relationships with chefs, procurement managers, food & beverage managers, and business owners. Conduct regular face-to-face meetings, site visits, and product presentations that demonstrate your commitment to their success. Offer market insights, product recommendations, and menu solutions that keep our customers ahead of trends. Resolve customer complaints swiftly, ensuring exceptional service and satisfaction. Sales Performance & Reporting Monitor and analyze sales performance daily, monthly, and year-to-date, taking initiative to enhance results. Prepare and present comprehensive sales reports covering territory performance, customer trends, and competitor activity in meetings. Meet or exceed key performance indicators (KPIs) related to revenue, margin, new accounts, and customer retention. Product Knowledge & Market Insights Stay informed on the latest food and beverage industry trends, pricing, competitor activity, and market demands. Collaborate closely with suppliers and internal teams to ensure product availability, pricing accuracy, and timely order fulfilment. Conduct engaging product demonstrations and tastings that showcase the quality of our offerings. Order Management & Logistics Coordination Monitor stock levels and advise customers on product availability, substitutions, and special orders. Assist in managing customer credit terms, ensuring timely payment collections.

Qualifications:
Essential: Senior Certificate Desirable: Diploma/Degree in Sales, Marketing, Business Administration, or Hospitality Management

Experience:
Essential: 3-5 years of B2B sales experience in the foodservice, hospitality, or catering industries. Proven track record of meeting or exceeding sales targets. Valid driver’s license and willingness to travel within the assigned territory. Desirable: Experience in distributing food, beverage & catering products within the food service & hospitality industry.

Knowledge and Skills:
Sales & Negotiation Skills: Ability to confidently influence and close deals. Hospitality Industry Knowledge: Understanding of food & beverage trends, procurement, and menu planning. Customer Service Orientation: Proven ability to build strong relationships and provide tailored solutions. Analytical & Problem-Solving Skills: Demonstrated ability to assess customer needs and recommend relevant products through in-person engagements, as well as by analyzing data and making informed, data-driven decisions. Strong Communication Skills: Effectively engage with customers and internal teams. Time Management & Self-Motivation: Capability to work independently while achieving sales goals. Resilience & Adaptability: Thrives in a fast-paced, competitive environment without crumbling under pressure.