Salesforce CRM Manager

Purpose Statement

To deliver business and client value, and enhance client engagement through:

• Executing the Client Engagement (CE) strategy within a dedicated business portfolio
• Managing the development and implementation of client engagement campaigns, programmes, and prompts across the client engagement lifecycle
• Acting as a strategic partner to business stakeholders through close collaboration and co-location
• Driving consistent, data-informed client engagement initiatives within a single, focused portfolio
• Contributing subject matter expertise towards the continuous improvement of client engagement strategies

Experience

Minimum:

Proven experience in:

• Client engagement, CRM, and lifecycle marketing
• Data analysis, client profiling, and segmentation
• Campaign management and execution
• Digital marketing and e-commerce
• Strong stakeholder management and engagement experience
• Experience working closely with business units to translate strategy into execution
• Experience operating in structured environments with repeatable processes and long-term portfolio ownership

Ideal:

• 5+ years’ experience in a large, complex, client-focused organisation
• Industry experience in:
  • Banking (preferred), OR
  • FMCG / Retail (advantageous)
• Experience in an agency environment (Account Director level) managing banking or retail clients
• Proven experience delivering CRM strategies leveraging platforms such as Salesforce (Marketing Cloud / Data Cloud advantageous)
• Previous people management experience

Qualifications (Minimum)

Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

A relevant post-graduate qualification in Marketing or Business Management

Knowledge

Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• CRM Systems and technology
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• People management principles and practices
• Internal and external communication methods and practices
• Stakeholder management principles and practices

Ideal:

• Banking products and client ecosystems within the Capitec environment
• Salesforce Marketing Cloud / Data Cloud capabilities and applications
• Understanding of embedded client engagement within business portfolios

Skills

• Problem solving skills
• Decision making skills
• Communications Skills
• Management skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)

Conditions of Employment

Clear criminal and credit record

Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals.

How to Apply

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