Trade Marketing Design Specialist (Engen)

Purpose of the Job

To lead the creation and delivery of high-impact graphic design solutions (80%) that support brand visibility, product communication, and promotional efforts across the Lubricants and Commercial business. This role also provides trade marketing support (20%) by assisting with campaign execution, point-of-sale activation, and customer-facing materials. Working closely with both internal teams and external partners, the specialist ensures brand consistency and marketing effectiveness across all channels.

Requirements:

Minimum

• NQF Level 6 (Diploma in Graphic Design or similar)
• 7+ years of experience in marketing and design
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Minimum of 5 years of experience in a trade marketing environment
• Strong understanding of layout, typography, graphic design, print, motion graphics, branding, UX design and effective story telling.

Advantageous

• NQF Level 7 or higher
• Submission of portfolio of work
• Ability to work independently and as part of a team
• Strong written and verbal communication skills
• Detail-oriented and able to manage multiple projects simultaneously
• Big picture thinker with strong attention to detail
• Persuasive and articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues
• Hands on and self-motivated

Working Conditions

• Office Based Full Time
• Travel 20% (regionally & nationally)

Key Accountabilities

BRANDING COMPLIANCE

• Ensure all marketing and promotional collateral adhere to Engen’s brand guidelines by collaborating with the appointed marketing agency and internal stakeholders.
• Work closely with the CMO team to ensure consistency in design and alignment with corporate identity (CI) standards across all visual touchpoints.
• Maintain brand integrity by applying correct design standards to all internal and external materials.

PROMOTIONS & CAMPAIGN DESIGN

• Lead the visual development of promotional campaigns and creative projects — from concept through to execution — ensuring the final output reflects the strategic brief and brand identity.
• Design and deliver campaign materials aligned to the marketing calendar, including point-of-sale (POS), digital assets, print collateral, and customer-facing visuals.
• Provide ongoing design support to the broader Lubricants and Commercial teams, adapting assets as needed for different markets, customers, and formats.
• Ensure creative execution supports engagement, consistency, and messaging effectiveness across all platforms.

TRADE MARKETING SUPPORT

• Support the development of trade marketing materials, such as sales tools, retailer POS, promotional kits, and channel-specific content.
• Collaborate with sales and product teams to understand trade-specific needs and adapt creative outputs accordingly.
• Coordinate with external suppliers and internal procurement to manage the timely production and delivery of marketing materials.
• Contribute to the planning and execution of trade activations and promotions, ensuring visual consistency and high-quality design standards are met.
• Assist in gathering feedback and metrics on trade campaigns to support continuous improvement
• Assist with instore activations during peak periods and target sellout promotions

PROCUREMENT & ADMINISTRATION

• Liaise with suppliers and service providers to support the production of marketing and promotional materials in line with trade and brand initiatives.
• Manage procurement-related administration, including gathering quotations, raising and submitting purchase orders (POs), and monitoring delivery timelines.
• Partner with the Procurement team to ensure cost-effective sourcing of high-quality marketing materials and services.
• Maintain full SAP accountability, including accurate PO creation and submission for all marketing spend.

CREATIVE PROJECT MANAGEMENT & QUALITY CONTROL

• Oversee the full lifecycle of creative projects — from brainstorming and ideation through to final delivery — ensuring timelines, quality, and brand alignment are met.
• Apply appropriate graphic design techniques and creative thinking to deliver innovative yet brand-consistent designs.
• Ensure all digital and print outputs meet technical and aesthetic standards, adhering to both industry best practices and internal guidelines.
• Maintain a central archive of design assets, ensuring consistency, efficiency, and ease of access for recurring use.

Closing 08 July 2026