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Franchise Recruitment Officer / Sales Executive
Tayba Farms Limited
Job Description
Nairobi, Kenya · Full-time · Mid-level · Ref TF-FRO-01
Turn interest into signed operators
Tayba Farms Limited owns and operates Kuku Box — turnkey mobile chicken stalls placed with independent operators across Nairobi’s commuter hubs. Every week, people enquire about running one. Your job is to work out which of them are serious, show them the numbers, walk them through the process, and get the agreement signed.
This is a field sales role with a monthly target and a commission structure that rewards you properly for hitting it. You will be out of the office more than you are in it.
What you will do
Work every lead. Follow up on enquiries from the website, phone, WhatsApp, social media, and walk-ins — fast. Speed of first response is the single biggest driver of whether a lead converts.
Qualify honestly. Run discovery calls and initial interviews. Establish whether the candidate has the capital, the availability, and the temperament to run a stall. Disqualify early rather than dragging weak candidates through the funnel.
Screen properly. Conduct background and reference checks and financial screening, and document them to the standard the business requires.
Show, don’t tell. Host prospects at operating stalls. Walk them through real unit economics, equipment handling, stock ordering, and a live trading day. Let the stall do the selling.
Close. Take candidates through the Franchise and Lease Agreements, answer the hard questions, secure signature, and collect the initial security deposit.
Keep the record straight. Maintain accurate lead and stage data in the CRM and deliver a weekly conversion report to the Head of Franchise.
What you need
ESSENTIAL
- 2–4 years of direct, target-carrying sales experience — agent acquisition, insurance, real estate lettings, micro-finance or SACCO sales, FMCG distribution, or franchising.
- Evidence you have consistently hit or beaten a monthly number.
- Strong persuasion and interpersonal skills, and the resilience to hear no repeatedly and keep dialling.
- A self-starter who manages their own diary and territory without being chased.
- Comfortable working across Nairobi’s estates, stages, and markets — this is a field role.
- Diploma or Bachelor’s degree in Business, Marketing, Communications, or related.
- Fluent English and Kiswahili.
ADVANTAGEOUS
- Existing networks among chamas, SACCOs, boda associations, or estate business communities.
- Experience explaining unit economics or a business case to a non-financial audience.
- Prior CRM discipline.
- A valid driving licence or motorcycle licence.
What we offer
- Base salary plus uncapped commission on every signed and deposited franchisee. Realistic on-target earnings are set out at interview.
- Transport and airtime allowance, medical cover, and statutory benefits under the Employment Act 2007.
- Structured onboarding, a warm inbound lead flow from our social channels, and coaching from the Head of Franchise.
- A visible path into senior franchise and territory management as the network grows.
How to apply
Send your CV with the subject line TF-FRO-01 Franchise Recruitment Officer.
Include one paragraph describing a deal you closed that you were proud of, and the target you were carrying at the time.
Shortlisted candidates only will be contacted.
Tayba Farms Limited is an equal opportunity employer. We welcome applications from all qualified candidates regardless of gender, ethnicity, religion, disability, or background. We never charge candidates a fee at any stage of recruitment.
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